What Is Responsive Design?

Responsive design refers to a way of building web pages to be flexible and work independently across a wide range of desktop and mobile devices or gadgets and resolutions; thus, guaranteeing exceptional user experience when accessing your web pages. Have you ever tried visiting a website which you visit regularly on your laptop or desktop on your mobile phone?

Well, if it isn’t responsive, you will typically be able to view the entire version which you always see when accessing using your desktop. This means you will have to spend a sizeable portion of your time zooming out because the links are smaller and because there are some drop downs in the navigations. But for websites that are responsive, you will not face any problem, as the sizes of the texts are larger and its context would fit the screen perfectly well. The content will be well optimized for mobile viewing.

For those wondering what responsive design is, it’s the most ideal option to bespoke mobile gadgets which aren’t set to standard resolutions. Designing a website that has numerous resolutions is not only tedious but also time consuming. Moreover, it’s quite challenging to get it right. This is one of the reasons for the emergence of responsive designs as a preferred choice for most web designers and online marketers.

Web page optimization for mobile devices is just as important as getting it scaled down. This may imply making alterations to the page elements so as to enlarge the buttons and texts. This also changes the manner in which the web pages work when touch gestures are involved. Also, when navigations are condensed into simple drop downs, there is a lot of space to be saved. In simple terms, responsive designs makes it easy for websites to adapt to various screens through shuffling existing content and realigning itself. There are many brands that use responsive web designs these days.

Top Benefits of Responsive Design


A responsive design can easily adapt to different screen sizes. The website for your business can be accessed from all sorts of devices because the texts and images that are shown shuffles, depending on the size of the device being used; hence, delivering a high quality experience for users. Regardless of the device you are using, you’ll still be able to view the pages of a website and also navigate it.

Easy Maintenance

It’s easy to maintain one responsive website than when different versions of the website are created. Whether you want to add more content, correct a typo, or add a new page, you will end up saving a lot of time. With responsive web designs, all you do is maintain a single website that can open on several devices.

Better SEO

Responsive web pages can easily be marketed online. This is because you will not have to work hard to create optimized links for many pages but for a single model which will work well for all devices. Plus Google and other search engines give a nice nod to those sites that are mobile responsive.